126: Pat Mussieux - Coaching Good Habits and Successful Relationships

February 19, 2018
00:0000:00

Pat Mussieux is an award-winning author, coach and speaker. For four years in a row, she’s captivated her audiences to be named the Stevie winner as Female Entrepreneur of the Year in Canada. Pat helps entrepreneurs go from overwhelm to over quota by setting goals and cultivating relationships.

“Every entrepreneur needs a coach, no one can do this alone.” - Pat Mussieux

Goal Setting

Pat works backward for goal setting since most entrepreneurs don’t know how to set a goal. She asks her clients to ask what they are tolerating now. Is it a messy house, a closet full of clothes that don’t fit or a messy car?

“Feed yourself first” - Pat Mussieux 

Reverse it! Commit to making your bed every morning, develop the habit and move on. You develop a number one success habit. The first hour of every day should focus on revenue-generating activities for yourself.

Feed Yourself First

Pat Mussieux has 6 non-negotiables every day to take care of herself so she can, in turn, take care of her business. She feeds the body with food, hydration, exercise, meditation, she ends her day with her gratitude journal and gets 8-10 hours of sleep per night. These habits ensure she brings her best game to her business.

“You build the relations and the revenue will take care of itself.” - Jesse Cole

Revenue Generating Activities

Gratitude and appreciation go a long way when you are cultivating contacts and friends and clients. Pat sends thank you notes. She connects with key leaders on social media after events or connections. Pat shares feedback of what she learned and how she is going to implement that knowledge.

Revenue Generating Events

There’s a right way and a wrong way to plan and promote an event. It happens a lot, you create an event and promote the heck out of it and only a few people come. There are so many events out there but unless it’s exciting and fresh there can be event fatigue.

Final Four

What have you done differently in your life to stand out?

“Be true to myself. I have no fear of speaking about my fears, I’m genuine, I’m a risk taker and I am fun”

What makes someone stand out in business or in life?

“Be consistent. Too many entrepreneurs try one thing and then another. Pick one thing, get good at it and be consistent.”

What’s the best advice you’ve received?

“Lou Tice said it best, ‘If it’s to be it’s up to me.’”

How do you want to be remembered?

“I want to be remembered by my life’s mission statement, to come from truth, love more and build a community of love around me.”

 

To hear what Pat Mussieux has to say next about taking your business to the next level, and a little ‘Truth and Dare’ with Jesse Cole, download and listen to Pat Mussieux Coaching Good Habits and Successful Relationships.

 

Guest Links:

 

Pat Mussieux Website

Pat’s 7 Steps to Growing Your Business

Pat on Facebook

Find Pat on Twitter

Connect on LinkedIn

 

Jesse’s loves connecting and hearing form his listeners:

 

Like him on Facebook

Find Your Yellow Tux

Book - Find Your Yellow Tux

 

Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on  iTunes.

125: Doug Sandler - Customer Service, The Nice Guy Way

February 12, 2018
00:0000:00

Doug Sandler has over 30 years of business experience as an entrepreneur, business owner, manager and staff member. His book, Nice Guys Finish First is a #1 ranked Amazon Best Seller. He specializes in making connections, building relationships and strengthening bonds both inside and outside organizations.

KEY TAKEAWAYS 

“You will get more things in life out of being nice than being a jerk” 

How To delivery GREAT Customer Service: 

  1. Return Your Phone Calls 
  2. Return Your Emails 
  3. Be on Time, Every Time 
  4. Exceed Expectations (Overpromise, under deliver, has got to stop.) 
  5. Communicate Effectively with Your Customers in a language That They Understand 

“Mistakes are bound to happen, it’s what happens next that really counts.” 

“Customer Service…I’m going to deliver a year and a half of service where you’re going to get 4 hours of service from my competitor.” 

“Most people feel like nice is a sign of weakness, and nice is one of those character flaws that you have, and nice makes you a yes man. I really do feel like being nice has differentiated me from catching people in the act of doing something right, as opposed to catching them in the act of doing something wrong.” 

“A lot of people tend to get bogged down in the failure and let it hurt their ego…just keep moving. 

FINAL FOUR 

What have you done differently in your life to stand out? 

“I’ve returned my calls, my emails. I’ve been on time, every time, I’ve exceeded expectations, and I reach out and communicate with my customers…. That’s the Nice Guy 30. It’s 5 steps, 30 days, easiest thing ever.” 

What makes someone stand out in business or in life? 

“Return your calls, return your emails, be on time, every time, exceed expectations, and reach out and communicate with your customers.” 

What’s the best advice you’ve received? 

“It’s OK to fail… And if I fail, that someone, or somebody, or something would help me get out of that, even if that person was myself.” 

How do you want to be remembered? 

I want my memorial to say, “He Made Me Laugh” 

Links: 

TurnkeyPodcast.com/yellow 

Nice Guys Finish First 

Nice Guys on Business 

DougSandler.com 

ZenCastr 

New Media Conference 

Help Us Stand Out: 

Find Your Yellow Tux Book 

FindYourYellowTux.com 

Subscribe And Leave Us A Review On iTunes 

Like Us On Facebook 

 

Co-Produced and edited by Podcast On The Go 

124: Dorie Clark - Stand Out By Being Yourself

February 5, 2018
00:0000:00

Dorie Clark is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, she is the author of Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine and one of the Top 10 Business Books of the Year by Forbes. 

KEY TAKEAWAYS 

“The biggest lesson that I draw from it…It’s really hard for anyone, to in the moment, understand the macro forces at play…Change can happen overnight, and we are not able to see it at the time. So, we need to be as resilient as possible to prepare for these unexpected situations. And be willing and excited to reinvent ourselves.” 

“As we have all seen in a lot of different areas of our lives, clearing out the stuff that doesn’t work makes room for the stuff that does.” 

“I value trying to bring people together in a way that makes them feel comfortable and included…Community building is really important, but a lot of people do it in a way that is exclusive.” 

“What are the assumptions that people are making in my field and what circumstances might have changed that would alter or impact those assumptions.” 

“Whatever you are, be a good one.” 

“I’m a big believer in what gets measured gets done.” 

“We need to think how to scale our efforts. How to do it once and share it with the world. If you want your ideas to have maximum impact, we need to figure out how to make our voices go louder and further, with the same amount of effort. If we can scale our ideas, that is where we can start to make a difference.” 

“The framework for how you can build a following around your ideas: First you build a network, then you build an audience, then you build a community.” 

“Carve out more white space because that’s where ideas grow.” 

FINAL FOUR 

What have you done differently in your life to stand out? 

I’ve been out as a gay person since I was 14. If you can just be like, ‘Yeah, that’s my deal…’, that kind of sends a message to other people too that they can be themselves. 

What makes someone stand out in business or in life? 

I’m a huge proponent of content creation…. One of the most important things you can do if you want to become a recognized expert, is you have to create content. Otherwise people literally just won’t know what your ideas are. And so, therefore, they can’t tell if you are an expert that should be recognized. 

What’s the best advice you’ve received? 

Not getting an office. 

How do you want to be remembered? 

As somebody who helped other people figure out how to crack the code to get their best ideas heard. I would really like to improve society by getting talented people to contribute and to have their ideas appreciated and recognized rather than just the people with the loudest voices in the room. 

Links: 

DorieClark.com 

Stand Out Book 

http://dorieclark.com/join 

Schedule Once  

Calendly 

Hit Makers by Derek Thompson 

Contagious by Jonah Berger 

Revisionist History 

TEDxNASA by Steven Shapiro  

Entrepreneurial You 

Reinventing You 

Help Us Stand Out: 

Find Your Yellow Tux Book 

FindYourYellowTux.com 

Subscribe And Leave Us A Review On iTunes 

Like Us On Facebook 

 

Co-Produced and edited by Podcast On The Go 

123: Jeffrey Shaw - Speak Your Customer’s Lingo

January 29, 2018
00:0000:00

Jeffrey Shaw is the host of the popular business podcast Creative Warriors, a featured storyteller on The Moth, and a nationally acclaimed keynote speaker. He speaks at creative and business conferences on the topics of marketing, branding, customer relations, and sales. For more than three decades, Jeffrey, a.k.a. the Lingo Guy has been one of the most sought-after portrait photographers in the U.S. and uses this honed intuition developed as a photographer to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. 

KEY TAKEAWAYS 

“We’re going to look at business not only differently, but we’re going to look at it upside down; because the way the rest of the world is doing business, probably isn’t working for you.” 

“By nature of being a creative warrior, also what I call an uncommon entrepreneur, you need to do business differently.” 

“99% of businesses are built backward in the first place. The way most people go into business is they have a great idea, they’re excited about their idea, they build the business, and then they spend the rest of their lives trying to fit people into that business. Where the right way to build a business, is what I refer to in Lingo as customer-centric.” 

“Customer-centric is knowing who your ideal customer is, what their secret language is, and then building a business for them that speaks to them.” 

“The validation paradox is that while we’re trying to find ourselves we ultimately realize that we need others” 

“One of the greatest advantages of working with your ideal customer is you ultimately find out where you belong, you end up working with people who see more in you than you see in yourself.” 

“Grow a community, not a database.” 

“Live your goals without your goals becoming your life.” 

“Step 1: Know the perspective of your ideal customer. You define your ideal customer not by deciding who they are, but by first understanding who you are best for.” 

“Step 2: Create an environment of familiarity. Because familiarity stands out!” 

“Step 3: Present your business in style. Style is a decision maker…we make decisions all day long based on if a style resonates with us or not.  When you know your ideal customer, you can create a style that stops them in their tracks.” 

“Step 4: Pricing creates perception. With pricing, you can decide what perception you want people to have of your business depending on how high or low you price your service/product.” 

“Step 5: Speak to your ideal customer with the words you choose. Words are powerful. Marketing words stand out. One of the processes that I teach in the book is a ‘Stand Out Statement’… 3-7 words that let the world know, let’s your ideal customer know, what you stand for, how you’re a fit for their business and what you can do for them.” 

“What I find as the most powerful way of standing out is ‘What is your unique perception about what you do?’…I believe you stand out by being able to convey to the world what your unique perspective is on what you do.” 

FINAL FOUR 

What have you done differently in your life to stand out? 

Express my vulnerability…I do believe in being vulnerable in its right time. I don’t believe in being vulnerable if I’m in any angst and pain. Then it’s too easy to come out as whining and dramatic. But I do open up…And it helps me stand out because it allows my ideal customer o know that I’m with them.  

What makes someone stand out in business or in life? 

You gotta own it. “You gotta rock what ya mama gave ya.” What makes you different, makes you marketable. And then own it, embody it! I find that the biggest gap in success is that people are 60% into their ownership. Just BE it! When you know what makes you different, own it 120%... And it doesn’t have to be loud, it has to be clear. 

What’s the best advice you’ve received? 

No one is going to take care of your life as much as you do.  

How do you want to be remembered? 

I want to be remembered by my kids. And I dedicated Lingo to my kids: “I hope this book gives you something to remember me by more than just my waffles.” 

Links: 

JeffreyShaw.com/Yellow 

Lingo Book 

Creative Warriors Podcast 

Brian Clark – Concentric Circles 

Greatest Showman “This Is Me” 

The 2Do App  

The Geography of Genius  

Help Us Stand Out: 

Find Your Yellow Tux Book 

FindYourYellowTux.com 

Subscribe And Leave Us A Review On iTunes 

Like Us On Facebook 

 

Co-Produced and edited by Podcast On The Go 

122: Mark Sanborn - How To Keep Life Interesting

January 25, 2018
00:0000:00

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author (Fred Factor, Fred Factor 2.0, and The Encore Effect) and noted expert on leadership, team building, customer service, and change.

KEY TAKEAWAYS

“Cause is not correlation. Just because ten great companies have a gym, doesn’t mean having a gym makes you a great company…So what I try to do, rather than looking for those specifics, I try to be principle-based. Principles don’t change. A principle’s true across time, it’s true across culture and it’s true across context.”

“Communication is about being understood and it’s about understanding. That will never change.”

“Isn’t life not a thousand times too short to bore ourselves?”

“Expectation without education equals frustration.” 

“Fred had a simple job, but he brought so much artistry and craft to it that it was amazing…. And what I realized is if Fred could bring that kind of artistry to something as redundant as putting mail in a box, then you and I have no excuse. We all have a bigger canvas to work with and it’s not about the job you have, but how you do the job.”

“The best way to create more Fred’s in your organization is twofold. One is, recognize the ones you’ve already got…. The second thing is to demonstrate it. Be the role model. You can’t demand…what you’re going to do is alienate them.”

“Lord make me a simple man in a complex world…Simple is good.”

“Literally, don’t tower over people.  If you don’t want to intimidate [your employees] and you come into their office and they're seated, don’t stand over their desk. Either sit down or take a walk with them so you are literally on the same level.”

“When you don’t see much meaning in what you do, you won’t bring much value to what you do.”

“I’m trying to find new focal points that are the intersection really between 3 things. What I can do (skill set), what I like to do, and what’s profitable…I want to make sure what I’m doing isn’t just enjoyable, that’s a hobby. I want to make sure what I’m doing isn’t just a skillset, that’s a job. But that what I’m doing is profitable, but literally and psychically.”

“I pay my trainer to create resistance. If you don’t encounter resistance you’re not changing and you’re not growing. That’s one of the first clues that you’re getting better when you buck up against resistance.”

“You get passion out of 4 buckets. One is your passion for what you do. Another is your passion about why you do…And then there’s passion about how you do it… The final trump card is to be passionate about who you do it for.”

FINAL FOUR

What have you done differently in your life to stand out?

I think I’ve always been big on preparation. I think that most battles or games are won off the field.

What makes someone stand out in business or in life?

A decided point of view. A definitive point of view. It’s well thought out… Moynihan once said, “We’re all entitled to our own opinions, but we’re not entitled to our own facts.” So I think to stand out in business, you need to be well informed so that your point of view is based in reality, or based in facts so that it’s clear what you stand for and what’s important to you.

What’s the best advice you’ve received?

Spend less than you make.

How do you want to be remembered?

As a guy who wanted to make a positive difference because he loved people. And because he loved people, he led. And when he led, he served…But I think it begins with how you treat the people who are closest to you and that consistently outflows to how you treat the people you encounter every day.

Links:

MarkSanborn.com

Fred Factor

Read the first chapter for free

The Encore Effect

The Carpenter

Future Perfect

Help Us Stand Out:

Find Your Yellow Tux Book

FindYourYellowTux.com

Subscribe And Leave Us A Review On iTunes

Like Us On Facebook

 

Co-Produced and edited by Podcast On The Go

121: Steve Sims – How To Create Win-Wins

January 22, 2018
00:0000:00

Steve is the visionary founder of Bluefish: the world’s first luxury concierge that delivers the highest level of personalized travel, transportation, and cutting-edge entertainment services to corporate executives, celebrities, professional athletes, and other discerning individuals interested in living life to its fullest.

TAKEAWAYS

“Surround yourself with good people and you’re a combination of those. If all your friends are d***heads, guess which you are?”

“I was trying to be a value to this group…so that I could then ask for a job, but before you knew it I became the guy to go to when you need travel access, events or maybe something that they couldn’t get…I was their guy.”

“Never ask a question that can end up in a no. No one likes to be sold or bought. NOBODY. And the richer you are, the further from that…SO you have to get them into the passion and then ask for the next steps. ‘What needs to happen next?’”

“The good thing about a win-win is you can milk that cow forever…If you create a win-win there’s value in that.”

“People don’t want what they can afford, they want what they can’t get.”

“The key element of exclusivity is it breeds desire and desire has no intelligence behind it. If you can get someone to desire something, you’re working on a different part of their brain cells. And they’re not working on facts now, they’re not working on reason, desire overtakes all of that.”

“If someone says no, I’m asking the wrong person. No is not a roadblock.”

“You know so many people don’t ask questions now? …How can you be amazing if you don’t know the bloody details?”

 

FINAL FOUR

What have you done differently in your life to stand out?

I refuse to be anybody else.

What makes someone stand out in business or in life?

Stop trying to copy everyone else. I notice that when people start doing an internet business, they buy a hoodie and a pair of pants. They try to be the perception, the look, the feel, the vibe. NO! Be You. It’s what identifies you as being unique to anyone else. Unlearn the words humiliation and embarrassment. Thy don’t exist! They don’t exist. No one ever drowned by falling in the water. They drowned by staying there. So stop worrying about anyone else, stop worrying about falling over. Just keep going.”

What’s the best advice you’ve received?

“No one ever drowned by falling in the water, they drowned by staying there.”

How do you want to be remembered?

“He did what he said he was gonna do.”

 

Links:

www.SteveDSims.com

www.tasteofblue.com

Bluefishing Book

 

Help Us Stand Out:

Find Your Yellow Tux Book

FindYourYellowTux.com

Subscribe And Leave Us A Review On iTunes

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Co-Produced and edited by Podcast On The Go

120: Shep Hyken - Learn The Secrets To Amaze Any Customer

January 18, 2018
00:0000:00

“What I found out is that feedback gave me two things: #1, it validated that I did a good job and could ask for more business. And #2, after asking for feedback, my dad said, ‘find out what tricks they liked the most…my goal was to find out what tricks they didn’t notice and to pull those out.”

“When hiring, Hyvee asks potential hires to come to the store a little before the interview, walk around the store and take note of what they think can be improved. It’s a great way to get feedback.”

“How do I make it easy for my customer to buy from me…Why are my [products] different, why is my service different?”

“I think no matter what industry you’re in, just take a look at the friction points. How can you make the process easier for the customer?”

“The best stat in the world comes from customer behavior. Do they come back? And if so, how often? That’s the stat you want to measure.”

“Fine in business is an acronym.

F stands for Fake smile.

I stands for Insincere feedback.

N stands for Never coming back.

E stands for an Emotionless response.”

“Bud said to me, if you’re going to get into the speaking business, your job isn’t doing the speech, it’s getting the speech…In every business, you think ‘We’re in the manufacturing business!’ Well, you may be in the manufacturing business, but if you don’t have customers buying whatever it is you manufacture, you’re not in business.”

“On your tombstone, it’s not your born date or your death date that’s important… what’s important is what happened in the dash.

 

Links:

Hyken.com

The Amazement Revolution

ShepTV.com

Google Alerts

The Amazing Business Radio

Be Amazing Or Go Home

All Shep Hyken Books

Help Us Stand Out:

Find Your Yellow Tux Book

FindYourYellowTux.com

Subscribe And Leave Us A Review On iTunes

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Co-Produced and edited by Podcast On The Go

 

119: Anthony Witt - Standing Out By Thinking Bigger

January 15, 2018
00:0000:00

Businessman and startup coach, Anthony Witt has helped many individuals transition from being a full-time employee to becoming an entrepreneur. He thoroughly enjoys helping people move from simply existing to truly living. Having personally made the transition from employee to entrepreneur more than one time, Anthony has learned how to navigate the important areas of life to live a life of purpose.

Anthony currently holds interest and leadership roles in a residential commercial real estate flipping company, a school fundraising company, personal mastermind groups and an individual coaching program as well as a marriage enrichment company that he runs with his wife. He has also begun to hold mentor, leadership, and equity positions with clients.

 

“I want to talk to the people who are listening…I want to serve the people that are here.” 

“I think it’s all about testing…You gotta figure that out. Who do I like to work with, who do I enjoy being around, and who can I really add value to?” 

“If you are a solo-entrepreneur or even a small team of 2 or 3, you have got to get out to conferences…You can’t be in business for yourself and not do that.” 

“If you never leave life where you are, you’ll never live the life you are destined for.” 

“Until you have something worth dying for, you really don’t have something worth living for.” 

“If you’re just stagnant where you’re at, you’re never getting there. You’re never getting towards that life that you want to live. Because you’re just existing where you’re at…If you’re not moving forward, you’re going backward.” 

Links: 

AnthonyWitt.com 

The Champion Entrepreneur Podcast 

Streaks App 

Email Hunter – Chrome Plugin 

John DiJulius 

Never Split The Difference – Chris Voss 

Oversubscribed 

Patt Flynn SPI 

Beyond The To-Do List 

Help Us Stand Out: 

Find Your Yellow Tux Book 

FindYourYellowTux.com 

Subscribe And Leave Us A Review On iTunes 

Like Us On Facebook 

 

Co-Produced and edited by Podcast On The Go 

118: Dan Miller - From Day Job To Passionate Work

January 12, 2018
00:0000:00

“Next time you meet someone, try asking: ‘How are you making the world a better place?’ Rather than the normal ‘What do you do?’.”

“That beautiful blend, that convergence of money, talent, and passion.”

“You can’t pretend to be something and do a good job in doing it. You have to find that authentic place to really do well, what you’re doing.”

“I was raised in an environment where your word is your bond. If your word isn’t any good, dig a hole and push me in, I’m done.”

“Any healthy organization has change. There’s no healthy organization that is stagnant. If it is, then it starts to deteriorate. So, change is evidence of growth. Change is evidence of being alive.”

“If somebody stays with you out of a sense of obligation, you’ll both end up resenting it.”

“Continual learning is the key to continual living. If you stop learning, you have effectively stopped living.”

“I don’t recoil from fear…I don’t mind fear being in the presence. If I’m going to go on a trip, I want fear to be in the back seat, not in the driver’s seat.”

“Be different. Don’t worry about being first…be different.”

“It’s never too late to have a new beginning.”

 

Links:

48days.com

48DaysEagles.com

Wisdom Meets Passion

48 Days To The Work You Love

High Performance Habits

The Daily Stoic

Help Us Stand Out:

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FindYourYellowTux.com

Subscribe And Leave Us A Review On iTunes

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Co-Produced and edited by Podcast On The Go

How To Create The Perfect Customer Experience - Find Your Yellow Tux Tips

January 8, 2018
00:0000:00

“Put yourself in your customer’s shoes. From the first time you experience your business…what does it look like from their perspective.”

“You confuse you lose.”

“You’re welcoming someone into your house. It’s not just a business…If people are coming over for a dinner, how would you welcome them when they come in?”

“Make sure the exit is great…It sounds simple, but you need to define the perfect experience for your customers all the way through. Put yourself in their shoes, what would make you go home and say ‘WOW!’”

Links Mentioned:

Customers For Life -Carl Sewell

Building a StoryBrand – Donald Miller

The Yellow Tux Handbook: 6 Tips To Make Your Business Stand Out

Help Us Stand Out:

Subscribe And Leave Us A Review On iTunes

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FindYourYellowTux.com

 

Produced and edited by Podcast On The Go