Do you feel like your business is drowning in a sea of other businesses offering the same things you are? You might have to look at the customer experience your business offers because believe it or not, many aspects of your business growth are rooted in this one aspect. Jesse Cole is joined by Ron Lovett, the renowned author of Outrageous Empowerment. According to Ron, the customer experience is actually driven by the experience of your employees, so together, Ron and Jesse discuss how changes to your work processes will ultimately benefit the customer experience you're creating. Take Ron's word for it, and you might just find your business reaching a whole new frontier.