The brand Amazon is no stranger to us all. Jesse Cole talks to Steve Anderson, the President of Anderson Network and the bestselling author of The Bezos Letters: The 14 Principles to Grow Your Business Like Amazon, about how you can grow your business like Amazon. Steve breaks down these concepts from his book and reveals his learnings and discoveries from the company’s marketing, branding, and customer service schemes. He also walks us through how Amazon grew through written plans and efficient company culture, sharing how the Amazon Marketplace evolved into the success that it is today.
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