On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
Episodes
Wednesday Jun 12, 2019
Wednesday Jun 12, 2019
One of the ways to attract and retain a potential or current customer is through content marketing wherein you provide them with valuable, consistent, and relevant content. Marcus Sheridan, content marketing expert and the author of the book They Ask You Answer, gives us more insight about what content marketing is and why we need to make them human-based. Marcus walks us through the time when his swimming pool company has been affected by The Great Recession in 2008 and how he used it as an opportunity to bounce back and recover through a different approach of content marketing. He shares the five subjects people are obsessed to ask that most businesses ignore and the importance of aligning those in our content. Marcus also touches on the role of video in doing content marketing.
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