Jon Gordon, a successful author who has published numerous bestselling books including The Energy Bus, has worked with numerous Fortune 500 companies and some of the top sports teams in the world. In this insightful conversation, John talks about the importance of cultivating a culture in your team and gives advice on how leaders can build one. He brushes on the power of authenticity, accountability, and vulnerability in creating meaningful relationships. He also tackles why having connection in a team matters as well as the positive impact of being an optimistic leader.
Nothing matters more than making people feel like they matter especially customers who are buying or getting your products or services. Adam Toporek, keynote speaker, workshop leader, and the author of Be Your Customer's Hero, takes us into the world of customer service. Every customer is different from the other, and being a frontline employee may be a challenging job because you must know how to interact with each of them. Adam shares how you can win at customer service by being a hero to your customer, wowing them, and making them feel that they matter.
All businesses have different strategies that work for them. That said, it all boils down to getting customers engaged and increasing profits. What could be the strategy that stands out? It is undoubtedly an emotional connection, and Scott McKain would totally tie in. The bestselling author of ALL Business is Show Business, Scott gives us a sneak peek of what entrepreneurs and business owners can take away from his book to create an impactful strategy that would win the hearts of customers. Having been part of Sales and Marketing Hall of Fame and Professional Speakers Hall of Fame, this legend shows the ropes of the show business philosophy – building an emotional connection with customers, delivering your high concept, and creating an ultimate customer experience. On the side, Scott touches on the power of leading by example and the five factors of an iconic performance.
In the business for the people, Pat Williams, best-selling author and co-founder of Orlando Magic, shares some great wisdom about what it is to create customer experience. Pat shows how sports is not just all about the players in the field. Rather, it is also about the experience people get when watching. He gives us a view on what it takes to do that and then takes us into his best-selling books and hands out valuable lessons he learned from amazing people, from Bill Veeck to Walt Disney. Pat also touches on what it takes to build good leaders who, even when they leave, can create an enduring company.
We always have an option in life. We can choose to win or to lose. When we choose the right things, life tends to work out and a lot better way. Tom Ziglar, CEO of Ziglar Inc., talks about his book, Choose to Win: Transform Your Life One Simple Choice at a Time, a game-changing book about transformation and winning at life. He also shares why he wrote the book and explores the concepts of changing our mindset, what's holding people back, finding an accountability partner, problem finders versus problem solvers, and becoming our highest self. He also touches on his philosophy on goal setting.
Traditional marketing by word of mouth will always be considered as the number one way through which we move people to make decisions. Jay Baer, a top expert on word of mouth marketing and a New York Times bestselling author, shares how word of mouth is incredibly important to every business. He states that 60% to 80% of business comes from referral or talk, and 50% of all purchases are influenced by word of mouth. Jay shares how you can leverage word of mouth to grow your brand and have success.
Some leaders lead and some serve. Some of them had their vision turned into a success story and took full credit for it since it was their idea all along anyway, but some never bother because they knew deep inside they weren’t the right person to lead. One such person is Tucker Max, Scribe Media’s Co-Founder and Director of Product, who fired himself from his vision and gave the CEO title to the person he knew is worthy. As he shares the full story behind this, Tucker dives into their ten company principles and core values found in their Culture Bible. On the side, he drops ways on how to make sure your business is scaling and how to avoid bad hiring.
The success of a business goes back to the kind of culture it has and the employee experience it provides. After all, if the people are motivated to do their work, then it brings out the best of the entire organization. Robert Glazer, top expert on culture and employee experience as well as founder and CEO of Acceleration Partners, lets us in on how he does culture that makes his company achieve a number of wins and recognition. Robert talks about the unique things they do in the company, highlighting how you need to break the rules sometimes. He also brings up the importance of letting your employees grow holistically by supporting them and making them feel purpose in what they are doing.