July 8, 2020
The brand Amazon is no stranger to us all. Jesse Cole talks to Steve Anderson, the President of Anderson Network and the bestselling author of The Bezos Letters: The 14 Principles to Grow Your Business Like Amazon, about how you can grow your business like Amazon. Steve breaks down these concepts from his book and reveals his learnings and discoveries from the company’s marketing, branding, and customer service schemes. He also walks us through how Amazon grew through written plans and efficient company culture, sharing how the Amazon Marketplace evolved into the success that it is today.
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July 1, 2020
What are you known for, and what do you want to be known for? These are two crucial questions for growth that host Jesse Cole and Jeff Henderson tackle in this episode. Jeff is a forward thinking leader and the bestselling author of Know What You're For whose strategies for growth has proven to be successful, be it in business or non-profit organizations. A business and church leader, Jeff talks about how he leads his people and adds value to the little things. Don’t miss this episode as Jesse and Jeff exchange marketing success strategies - from email marketing to valuing people first.
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June 24, 2020
Amazon is, without doubt, one of the most popular online selling platforms and company in the world. Today, Jesse Cole talks with John Rossman, a former Amazon executive and the bestselling author of The Amazon Way and Think Like Amazon, about his definition of customer experience. John shows how they were able to captivate the true heart of their business – the customers – as well as how they measure customer experience. Get some expert branding and customer relations tips from John as he explains further about innovation in the marketing world and how to value customers in every angle of your business.
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June 17, 2020
Customer experience will always be present in whatever industry you may be in, and its impact on your business always comes on a big scale. The President of Snow & Associates, Dennis Snow, joins Jesse Cole in this episode to talk about customer service and the role it plays in your success. Using twenty years of his experience with Walt Disney World, Dennis shares the best practices he’s learned in improving your relationship with your people and providing customers with exceptional service. Learn how to create the best working environment for your people and how to empower them with something as simple as your presence.
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June 10, 2020
In any industry, fans are both your best customers and your worst critics. Listening to your fandom and giving that human connection can be the breakthrough to success for your business. Marketing strategist, entrepreneur, advisor to emerging companies, and VC strategic partner, David Meerman Scott, joins this episode to talk about fandom. He relates fandom to your customers and how developing and building them up equates to your organization’s success. Learn the things you need to focus on when it comes to your service, product, and communication as David gives a refresher on the importance of human connection as a foundation for building a loyal and trustworthy following.
June 3, 2020
Work doesn't have to be stiff and boring when you know how to inject creativity and innovation into your everyday tasks. This is one of the main lessons
Duncan Wardle speaks fervently about. Duncan is the former Head of Innovation at Disney and the Founder of
id8 & innov8. In this episode, Duncan starts by sharing how Walt Disney ran his company and how the idea for Disneyland came about. He talks about how Disneyland adapted to the changing needs of its employees and consumers over the years by becoming immersive in their consumer base. Duncan also explains how recent generations are more interested in buying experiences than assets and discusses the five barriers prohibiting innovation. He caps it off by defining and differentiating creativity and innovation and gives examples of how to make work less boring.
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May 27, 2020
As leaders, understanding how your employees' function is critical to overall success. Today, Jesse Cole interviews one of the world's biggest business thinkers and author of Pick A Fight, David Burkus. Interestingly, David believes that for businesses to cast bold inspiring visions, leaders must rally their team to fight. David expands on that as he talks about purpose as the driving factor of a business along with its misconceptions. He then shares the importance of stepping into a client's shoes and how stories and artifacts remind employees about a fight they must tackle. With adversity as a vital element, David believes that this can make every fight work for the best.
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May 20, 2020
Would you ever think it possible not to have salespeople, advertising, goals, nor a focus on growth yet still have more than two decades of profitability? Jason Fried, the Founder, and CEO of Basecamp, made this happen by creating a company culture that's focused on putting the people first. In this episode, he talks about how his company differs from other traditional companies. He shares how meetings are conducted within their company and how decisions are made. He also discusses their hiring process, his stand on job descriptions, how they welcome members of their team, and what perks they have in the company. When he's not out with his employees on a trip, Jason writes books such as Rework and It Doesn't Have to Be Crazy at Work.
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May 13, 2020
When running an institution, it is ideal to ask the question, "Why should someone do business with us?" In this episode, Jesse Cole chats with
Dr. Nido Qubein, an International Speaker Hall of Famer and someone who serves on the board of Fortune 500 companies. As the President of
High Point University, Dr. Qubein has helped resurrect the school with his vision and ability to create wow moments for students and teachers. By emphasizing the importance of visually appealing environment and compelling craft messages, Dr. Qubein was able to sell his ideas and solve problems. He imparts his strategies on creating your business wow factor and discusses some useful concepts such as productive failure and success.
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May 6, 2020
Getting your word out to people and creating a staggering fan base may seem easy especially with social media. However, leaving an impression that is stamped in people’s brain takes skills and high level creativity. Today, host Jesse Cole and guest
Stephen Kellogg talk about reaching more people through music and other creative tools. Stephen is a singer and songwriter who also has a book coming out in 2020 called
Objects In The Mirror. He is living proof of the power of having fun, doing things differently, and creating fans in unique ways. He shares his secrets to getting people to join your mailing list and building that relationship with these fans. Join Stephen as he imparts his creative formula so that you, too, can get the fans you deserve.
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