On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
Episodes
Wednesday Mar 11, 2020
Wednesday Mar 11, 2020
How can you create a lasting impact to your target audience or prospects? Jesse Cole and guest Raymond Aaron give us the answer to this question. Raymond is a New York Times bestselling author and has written eleven books, including Chicken Soup for the Parent's Soul and Branding Small Business for Dummies. Today, he teaches us some rules on creating wow moments. You got to be unexpected, memorable and positive, and extra irrelevant. His tips may seem strange to some but Raymond shows us how we too can make it work for our branding.
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