On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
Episodes
Monday Jan 25, 2021
Monday Jan 25, 2021
Despite the restriction on baseball games amid the COVID-19 scare, the Savannah Bananas managed to become the most profitable team in 2020. Jesse Cole gives all the credit for this win to one thing: their decision to put steroids on their idea generation process. He shares how they reduced expenses, even with zero revenue and without kicking out team members, by going beyond the games and empowering their merchandise. They tried the craziest things to keep fans entertained and engaged, from starting a Facebook subscription to building a drive-thru for their Slippery Bananas drink. Jesse also shares the strategies their team utilizes to keep the ideas flowing and the momentum going, with reading books being their number one activity.
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