On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
Episodes
Thursday Feb 25, 2021
Thursday Feb 25, 2021
Minor League and lower-level baseball are not known for having sufficient funds. From day one, the Savannah Bananas had to get dramatically creative and innovative to do unique things. In today’s solo episode, Jesse Cole shares the Bananas’ mindset and their process for innovating without resources. He also explains how they set the tone with their people, product, and processes to create this innovative culture. Finally, he breaks down the One City World Tour's financials and how they were able to do it. Sit back and enjoy the show because there are many ideas that you can take back to your business. After all, it’s all about out-thinking and not out-spending.
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Saturday Feb 20, 2021
Saturday Feb 20, 2021
Thirty or forty years ago, boring was acceptable. Not anymore. In this era when multitudes of businesses like yours are competing for your avatar’s attention, you have to step out of the confines of your business, reimagine your client experience and stop being boring once and for all. It turns out that even podiatrists can take cues on how to do this from the man in the yellow tux. Listen in as Jesse Cole shares an interview he had with Dr. Tyson E. Franklin of the Podiatry Legends Podcast, where he discussed how something as serious as a health business can apply the 5Es of the Fans First Experience to give its clients an experience they will never forget. Whether you’re a baseball team owner or a podiatrist, the principles that turn your business from “fine” to “fun” are the same. It’s just a matter of thinking differently and putting your best foot forward.
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Monday Feb 01, 2021
Monday Feb 01, 2021
Black sheep has always been associated with oddity, outcasts, and disgrace. But rockstar Brant Menswar begs to differ. Together with Jesse Cole, he dissects his concept of Flock of Five Black Sheep Values from his book, Black Sheep, which is centered on the non-negotiables of our lives. He explains how these values must not be seen as negative facets simply out of our control, but instead, as unique points that define and separate us from the flock where we belong. They also talk about some tips on how to 'keep track' of these black sheep, as well as how to determine if they are still grounded in reality.
Monday Feb 01, 2021
Monday Feb 01, 2021
When we think of the words fun and love, the last thing we associate it with is business. However, without many knowing it, some of the most successful businesses operate from these two things. One of those is Southwest Airlines. In this episode, Jesse Cole is joined by Kevin Freiberg, the co-author of the International best-selling book Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success. Here, Kevin shares the secrets behind the greatest success story in commercial aviation, how Herb Kelleher reinvented air travel, and what it is about putting fun and love into one’s business that makes it thrive. He also touches on fear-based culture versus fun-based culture and what it means to reward intelligent failure. Join Kevin and Jesse in this conversation as they share some great wisdom that is much-needed in this time of the pandemic, helping you innovate and build a better culture.
Monday Feb 01, 2021
Monday Feb 01, 2021
As reinventors, we care about what's next or what's the future? There is that common misconception though that to be innovators, we have to be wearing a lab coat doing some deep research. That isn't always how it is. On today’s show, Jesse Cole brings on reinvention guru Josh Linkner to talk about how we can become every day innovators. An innovation keynote speaker, Josh delivers inspiring and actionable keynotes on innovation, creativity, reinvention, and hyper-growth leadership. Sharing some concepts from his book called Big Little Breakthroughs, he says we can cultivate little acts of daily creativity that can bring meaning to our lives. Tune in to this episode to learn more about how innovation can be done differently.
Monday Jan 25, 2021
Monday Jan 25, 2021
Despite the restriction on baseball games amid the COVID-19 scare, the Savannah Bananas managed to become the most profitable team in 2020. Jesse Cole gives all the credit for this win to one thing: their decision to put steroids on their idea generation process. He shares how they reduced expenses, even with zero revenue and without kicking out team members, by going beyond the games and empowering their merchandise. They tried the craziest things to keep fans entertained and engaged, from starting a Facebook subscription to building a drive-thru for their Slippery Bananas drink. Jesse also shares the strategies their team utilizes to keep the ideas flowing and the momentum going, with reading books being their number one activity.
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Wednesday Jan 20, 2021
Wednesday Jan 20, 2021
The heart of any business success lies in putting the customer first and keeping them engaged. With proper people connection and a strong desire to constantly experiment, nothing can stand in your way. Jesse Cole goes deep into this topic as the virtual keynote speaker at Hamilton Home Loans, speaking how he won the hearts of Savannah Bananas fans by discussing his 5 E's of creating an extraordinary customer experience. He underlines the importance of keeping the people entertained and curious by sharing the most interesting (and unique) business strategies his team has done throughout the years, such as sending appreciation videos whenever fans buy tickets, hiring a "professional" high-fiver for the games, writing a Thank You letter every single day, and even streaming a cooking show with the Bananas.
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Friday Jan 01, 2021
Friday Jan 01, 2021
If there is one thing that Jon Spoelstra didn’t do to earn the distinction of being top sports marketer, it is to stay inside a neat little box. Jon is best known for coming up with outrageous marketing ideas that, in more than the few cases that he got away with them, drove a ton of recognition and revenue for the teams he worked with. Widely recognized as one of the best sports marketers in the world, Jon is a former NBA executive for the Buffalo Braves, Portland Trail Blazers, Denver Nuggets and New Jersey Nets; a co-founder of SRO Partners and presently the President of Mandalay Sports Entertainment. In this conversation with Jesse Cole, he shares some of his most outrageous stories that teach us to keep coming up with something new, keep differentiating, have an idea champion and get your ideas approved. Stick out until the end where Jon puts Jesse on the spot with an outrageous question!
Friday Jan 01, 2021
Friday Jan 01, 2021
The current pandemic has forced businesses into the future, adopting existing innovations in technology such as virtual cashless systems and everybody doing Zoom meetings. It’s clear that we are not going back to the old normal. These technologies that we have adapted because of the forced change are going to be incorporated into the way we used to do business. On today’s podcast, Jesse Cole brings on customer experience guru Shep Hyken to talk about the future of customer experience and discuss some of the things he has been seeing that businesses are coming up with as part of their customer experience strategy or their overall product.
Friday Jan 01, 2021
Friday Jan 01, 2021
Sometimes, going the same direction as everyone else doesn’t yield the same results. Being successful in doing the opposite of the norm, Allen Fahden, shares his knowledge and perception when it comes to advertising your products and services. Listen in and learn all about the opposite effect and how being a dumbass can be your greatest weapon. Understand why you need to treat ideas as valuables and protect them from being killed by objections. Allen also talks about the difference of being an innovator and an advancer and gives an example of extremely successful people who fall under those two categories. In addition to this, he also differentiates between being an early adopter and a later adopter as he discusses the roles they play in realizing an idea and driving your business to success.