Billy Gene Shaw is known as the Facebook marketing guy, having founded the advertising agency that is Billy Gene Is Marketing Inc. Owning and living the word itself, he has risen through the ranks by being a little bit crazy, ultimately making it his mission to disrupt the educational system and offer the kind of teaching people deserve and will get them the skills they need in order to grow their business.
“Sell or be sold.” - Billy Gene Shaw
Billy Gene Shaw - I Am Marketing
Billy started off like anyone else, trying to kick his company off the ground (while staying in his mom’s). When a brand name did occur to him, it wasn’t some genius moment. It took realizing the up-and-coming director Tyler Perry’s strategy and adopting it to his own.
“Nobody can take my name and take it away from marketing. It is what it is.” - Billy Gene Shaw
With what he does tagged to his name, he was able to create waves in the marketing world. His outrageous videos of movie parodies, ingeniously titled, “The Lone Wolf of Advertising”, “00GENEIUS”, and “The Greatest Adsman” are certified attention-grabbers, setting in stone his most prized ability as a marketer and salesman. He’s not different from everybody else but honest and real, which translates into his work.
The Trifecta for Success
In order to make a name in marketing, he stuck to his three-step scheme: Entertain, Educate, and Execute. He has long acknowledged the need to get attention in order to sell a business. His silly videos tickle his prospective clients, whose curiosity then grows to a height that compels them to learn more about him and what he does.
“I know as a marketer who’s selling people on the idea of using advertisements to grow their business, I need to do the same thing for myself.” - Billy Gene Shaw
And so his agency evolved, taking on the mission to educate people how to build their own business. His school, G.E.N.E.I.U.S., has helped entrepreneurs beat even the brightest of minds through investing on and honing their skills.
1. What have you done to stand out in business and in life?
“Own video. When people think of Billy Gene Is Marketing, they always go to some entertainment video. They know a lot about me. I’m transparent. I hold nothing back.”
2. What advice would you give someone to stand out in business and in life?
“Get the skills. Period. That’s all that matters.”
3. What’s the best advice you’ve received?
“Make it happen.”
4. How do you want to be remembered?
“Giving all types of people, of all different races, of all different incomes the ability to live life on their terms.”
To hear how Billy Gene Shaw got people talking, took on the challenge of disrupting the educational system, and turned Facebook ads into a business, download and listen to the show!
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Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.