Business Done Differently with Jesse Cole

181: How To Make Your Customers Your Marketers with Mark Schaefer

July 10, 2019

As technology evolves, more and more customers are moving ahead and controlling marketing. Mark Schaefer, known as The Marketing Man, discusses the steps in getting your customers to do the marketing for your business. Giving long-term value to customers is appealing and creating ‘wow’ moments by incorporating the idea of belonging is the best way to approach such change. Mark goes into how marketing is more efficient when used for promoting unforgettable emotional experiences of your customers.

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