What happens when you stop worrying about what other people think of you? Unleash your alter ego and see yourself perform at the utmost level that you can. In this episode, host Jesse Cole plays the truth or dare game with author, coach, and mindset geek, Todd Herman. Todd shares his journey into mindset coaching and explains the advantage of having alter egos to express who you really are and succeed on a specific aspect of your life. He also talks about his book called The Alter Ego Effect: The Power of Secret Identities to Transform Your Life and how he helps ambitious people do hard things. Discover how being an extrovert can be better for your customers and why you should surround yourself with phenomenal people.