In any industry or business, both your company’s image and customer’s experience are critical factors to being successful. How your employees serve customers can either make or break your business. The owner of Strategic Horizons LLP and co-author of The Experience Economy, James Gilmore talks the different ways experience can be seen and applied in business. He explains the effects of refining your customers experience with real life examples and how simple it can be, going deep into where excellent customer service and experience all begins. In this episode, learn how you can improve your employee’s behavior and keep your customers and business refreshed.