As leaders, understanding how your employees' function is critical to overall success. Today, Jesse Cole interviews one of the world's biggest business thinkers and author of Pick A Fight, David Burkus. Interestingly, David believes that for businesses to cast bold inspiring visions, leaders must rally their team to fight. David expands on that as he talks about purpose as the driving factor of a business along with its misconceptions. He then shares the importance of stepping into a client's shoes and how stories and artifacts remind employees about a fight they must tackle. With adversity as a vital element, David believes that this can make every fight work for the best.