Business Done Differently with Jesse Cole

321: Lessons From Disney On Creativity And Innovation With Duncan Wardle

June 3, 2020
Work doesn't have to be stiff and boring when you know how to inject creativity and innovation into your everyday tasks. This is one of the main lessons Duncan Wardle speaks fervently about. Duncan is the former Head of Innovation at Disney and the Founder of id8 & innov8. In this episode, Duncan starts by sharing how Walt Disney ran his company and how the idea for Disneyland came about. He talks about how Disneyland adapted to the changing needs of its employees and consumers over the years by becoming immersive in their consumer base. Duncan also explains how recent generations are more interested in buying experiences than assets and discusses the five barriers prohibiting innovation. He caps it off by defining and differentiating creativity and innovation and gives examples of how to make work less boring.
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