During times of crisis, as much as we get the urge to let in all the fear, anxiety, and panic, as a leader, a cool head must prevail. The discussions you make for the future of your company affect the people you work with the most, and that's what's most important. Jesse Cole speaks to Brian Scudamore, the Founder of 1-800-GOT-JUNK, the CEO of O2E Brands, and the author of WTF?! (Willing To Fail). Jesse and Brian discuss how to adapt your business model to work for your company and your people in times of crisis. If, as a leader, you feel like you're stuck in a rut during the crisis, this is an essential discussion.