What are you known for, and what do you want to be known for? These are two crucial questions for growth that host Jesse Cole and Jeff Henderson tackle in this episode. Jeff is a forward thinking leader and the bestselling author of Know What You're For whose strategies for growth has proven to be successful, be it in business or non-profit organizations. A business and church leader, Jeff talks about how he leads his people and adds value to the little things. Don’t miss this episode as Jesse and Jeff exchange marketing success strategies - from email marketing to valuing people first.