On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
Episodes
Wednesday Jun 26, 2019
Wednesday Jun 26, 2019
There are so many ways to achieve a successful campaign and a promising business, and top ratings on customer satisfaction is a major indicator of a successful marketing experience. Jason Friedman founder and CEO of CXFormula talks about the impacts of his experience to his own ventures while sharing the aspects that held him back. As he notes the importance of secretly shopping your business and reverse engineering the customer experience, he also discusses why business owners should incentivize their staff along with adapting the concept of attitude plus behavior equals results.
Wednesday Jun 19, 2019
Wednesday Jun 19, 2019
Teaching others how to be receptive and active in materializing goals in business and in life is what coaches do best. Inspirational speaker, writer, and filmmaker Philip McKernan talks about uncovering the truth and the importance of sharing emotions. He shares about wearing different masks that has been exhausting him his whole life and how he handled this, and delves deeper about the changes he made in his professional life that led him towards coaching. Philip says self-diagnosis and self-awareness are key points in producing great leaders, and emphasized that facing your fear of the truth is a vital aspect to consider when coaching and succeeding.
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Wednesday Jun 12, 2019
Wednesday Jun 12, 2019
One of the ways to attract and retain a potential or current customer is through content marketing wherein you provide them with valuable, consistent, and relevant content. Marcus Sheridan, content marketing expert and the author of the book They Ask You Answer, gives us more insight about what content marketing is and why we need to make them human-based. Marcus walks us through the time when his swimming pool company has been affected by The Great Recession in 2008 and how he used it as an opportunity to bounce back and recover through a different approach of content marketing. He shares the five subjects people are obsessed to ask that most businesses ignore and the importance of aligning those in our content. Marcus also touches on the role of video in doing content marketing.
Wednesday Jun 05, 2019
Wednesday Jun 05, 2019
Human beings desire to be heard, but not all of us are fortunate enough to have the gift of hearing. Audiologists take their profession seriously not just to care about hearing healthcare, but to care about the people that had fallen in the gaps and have no access to the kind of treatment that most of us are blessed to have. One of these compassionate people is Nora Stewart, Chief Vision Officer of Entheos Audiology Cooperative. Nora walks us through how they treat their patients exceptionally out of their extraordinary practices – from the patient’s waiting time to keeping in touch with them after their treatment. She talks about the disruption of getting cheaper hearing aids versus spending on professional healthcare and how they addressed it.
Wednesday May 29, 2019
Wednesday May 29, 2019
Instilling authenticity in a service business is one thing; adding fun to it is another. Incorporating this culture in a business is crucial to its success and growth. Nick Sarillo introduced both values to his restaurant, and no wonder it has become one of the top ten busiest independent pizza restaurants in the United States. Nick is the Founder and CEO of Nick’s Pizza and Pub. He’s also the bestselling author of Slice of Pie. Nick imparts how he made “fun” a part of their culture and showed transparency on a daily metric with his people. Learn more about his passion for teaching and the most important tool in his business toolbox.
Wednesday May 22, 2019
Wednesday May 22, 2019
Jon Gordon, a successful author who has published numerous bestselling books including The Energy Bus, has worked with numerous Fortune 500 companies and some of the top sports teams in the world. In this insightful conversation, John talks about the importance of cultivating a culture in your team and gives advice on how leaders can build one. He brushes on the power of authenticity, accountability, and vulnerability in creating meaningful relationships. He also tackles why having connection in a team matters as well as the positive impact of being an optimistic leader.
Wednesday May 15, 2019
Wednesday May 15, 2019
Nothing matters more than making people feel like they matter especially customers who are buying or getting your products or services. Adam Toporek, keynote speaker, workshop leader, and the author of Be Your Customer's Hero, takes us into the world of customer service. Every customer is different from the other, and being a frontline employee may be a challenging job because you must know how to interact with each of them. Adam shares how you can win at customer service by being a hero to your customer, wowing them, and making them feel that they matter.
Wednesday May 08, 2019
Wednesday May 08, 2019
Wednesday May 01, 2019
Wednesday May 01, 2019
All businesses have different strategies that work for them. That said, it all boils down to getting customers engaged and increasing profits. What could be the strategy that stands out? It is undoubtedly an emotional connection, and Scott McKain would totally tie in. The bestselling author of ALL Business is Show Business, Scott gives us a sneak peek of what entrepreneurs and business owners can take away from his book to create an impactful strategy that would win the hearts of customers. Having been part of Sales and Marketing Hall of Fame and Professional Speakers Hall of Fame, this legend shows the ropes of the show business philosophy – building an emotional connection with customers, delivering your high concept, and creating an ultimate customer experience. On the side, Scott touches on the power of leading by example and the five factors of an iconic performance.
Wednesday Apr 24, 2019
Wednesday Apr 24, 2019
In the business for the people, Pat Williams, best-selling author and co-founder of Orlando Magic, shares some great wisdom about what it is to create customer experience. Pat shows how sports is not just all about the players in the field. Rather, it is also about the experience people get when watching. He gives us a view on what it takes to do that and then takes us into his best-selling books and hands out valuable lessons he learned from amazing people, from Bill Veeck to Walt Disney. Pat also touches on what it takes to build good leaders who, even when they leave, can create an enduring company.