On Business Done Differently Jesse Cole speaks with successful entrepreneurs who are standing out in business and in life by thinking differently. We believe that to stand out you have to take risks and challenge the status quo. On the show, we uncover the secret tips, tactics and characteristics of our guests with unusual questions and unique segments. This is not your typical business show asking typical interview questions.
Episodes
Monday May 21, 2018
Monday May 21, 2018
Mike Ganino is obsessed with culture. He breathes it and lives it, proven by his keynote motivational speeches and his fascination with improv theater. His experience in hospitality has let him grow iconic brands, and now he’s turned to aid people in understanding how a culture can run a company.
His book, Company Culture for Dummies, has hit the shelves! Check it out!
Mike Ganino - Stories by Employees Matter
Mike gained his extensive knowledge about company culture from his first-hand experience in working with different companies and also different franchises of a single corporate umbrella. He has learned through his many engagements that culture differs from one location to another, from one room to another.
These smaller units, microcosms, oftentimes work off the company handbook. The employee-guest experience, which is what sticks and resonates to customers, always drives this culture. The company story, therefore, ultimately banks on your employees.
“Your company is actually all of the stories your employees tell.” - Mike Ganino
In the long run, these stories of experience will impact your brand more than anything else that you do.
Caring and Clarity
Showing how you care for your employees from pre-onboarding down to their every day with the company will help them engage. A sense of caring may come from a casual text message to welcome a new hire or from letting your employees in the know of how the business is actually faring.
“There’s the ability to create a sense of caring no matter what kind of culture you have.” - Mike Ganino
This sense of caring does not have to be deviant from your company’s brand and culture. People need to feel like they’re needed and that they matter. You can only achieve this if you go out of your way to foster clarity in every aspect of your business, which will naturally breed a caring culture.
Final Four
1. What have you done to stand out in business and in life?
“To be inexcusably myself and to be okay being that comfortable with people.”
2. What advice would you give someone to stand out in business and in life?
“If someone else was sharing you, what were they saying about you? You should double down on presenting that side of yourself to everybody as much as you can."
3. What is the best advice you’ve ever received?
“The idea of getting really clear about what you want.”
4. How do you want to be remembered?
“I want people to remember that I gave them hope by giving them simple things they can do to get better and then I helped them have a little bit of fun with it.”
To hear Mike Ganino talk about pre-onboarding stories, a pizza joint, potential drinking games, and what really matters, download and listen to the show!
Learn from Mike Ganino:
Jesse loves connecting and hearing from his listeners:
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Monday May 14, 2018
Monday May 14, 2018
Nathan Hirsch is the remote hiring expert and Chief Executive Officer of FreeeUp. Together with his solid and passionate team, he manages over a thousand remote freelancers from every corner of the world. His company has risen to become one of the most reputable freelance hiring agencies, serving as a bridge to ensure that clients and freelancers find the right fit for them.
Nathan Hirsch - From Seller to Freelance Hiring
Nathan began his entrepreneurship as a seller in Amazon but ultimately discovered the enjoyment derived from interviewing people on a daily basis. With his love for hiring grew a love for building remote teams and meeting all kinds of people. To continue doing what he loves, he created a marketplace where talented and committed freelancers are made available for clients from anywhere in the world.
“If you’re only hiring internally, you’re just limiting yourself to the talent around you, maybe the talent in the city next to you as well.” - Nathan Hirsch
His willingness to go the extra mile by building a culture that is appreciative of diversity in ideas and perspectives has greatly helped him in his freelance venture. These welcome differences have succeeded in expanding his company’s horizons, reaching more people of different backgrounds and needs.
Skills Aren’t Enough
Nathan is a firm believer that in order to smoothly run your business, you need to hire people not only for their skill. He puts emphasis on attitude and communication as well. Passion and care for the company and the clients, as well as reliability in communicating estimates and giving their dues, are important when hiring freelancers.
“There’s so many things when you’re working with someone remotely that all come down to communication.” - Nathan Hirsch
And in order to be able to run a business where everyone is invested, one must foster a culture of honesty, open communication, and positive attitude.
Final Four
1. What have you done to stand out in business and in life?
“I make myself very available."
2. What’s the best advice you would give someone to stand out in business and in life?
“Whatever you do, it’s gotta be customer service-based. You gotta make people happy.”
3. What is the best advice you’ve ever received?
“Life’s just too short to do things that you don’t want to do.”
4. How do you want to be remembered?
“As the guy that changed the hiring industry.”
To hear what Nathan Hirsch thinks about prevalent hiring systems and the right questions to ask your prospective freelance hires, download and listen to the show!
Learn from Nathan Hirsch:
Jesse loves connecting and hearing from his listeners:
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Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Monday May 07, 2018
Monday May 07, 2018
Jeff Haden wrote his way up. He’s a man who can teach us a thing or two about putting plans into perspective and embracing the not-so-unique process towards success. A contributing editor to Inc., he’s done differently by sticking to a model and learning from the pros.
His book, The Motivation Myth: How High Achievers Really Set Themselves Up to Win, has made it to the best sellers list of New York Times, Wall Street Journal, and Amazon, helping thousands of people in working to achieve their goals.
Jeff Haden - Comfortable Being Uncomfortable
Introverted, Jeff admits to being terrible with complimenting people. He knows he needs to break out of that shell of inherent shyness, and he’d thought to work on it by committing to a “compliment challenge.” All day long, he’d paid people compliments whenever they made eye contact with him.
It was an enriching experience, albeit no easy feat.
“How cool is that... that you can walk around and actually make a small difference in other people’s lives?” - Jeff Haden
This one-day challenge has become a habit, almost second nature. To be comfortable with being uncomfortable is something that everyone needs to learn at one point or another, and it comes in handy when the mere thought of acting on a plan, whether big or small, seems too daunting.
Motivation is Everything
Jeff proclaims that he’s a big procrastinator, and a lot of people can surely relate to feeling stuck when you have yet to start. It's even more difficult to focus on what’s in front of you when you’re conditioned to keep a laser eye on the end result.
But Jeff believes that no matter how difficult the process may look, getting things done leads to the actual motivation that you need to gain more success.
“The hard way is usually the way that works.” - Jeff Haden
Action leads to motivation, and breaking in that glove will always require some effort.
Final Four
1. What have you done to stand out in business and in life?
“It’s getting things done."
2. What advice would you give someone to stand out in business and in life?
“Be the best person at your job.”
3. What is the best advice you received?
“Shut up. You’re not as smart as you think you are.”
4. How do you want to be remembered?
“I was an average person who worked hard, and tried hard, and got to accomplish things that were not necessarily average.”
To hear what Jeff Haden thinks about the special snowflake mindset, how he perspires inspiration, and how he fares in BDD’s challenges, download and listen to the show!
Learn from Jeff Haden:
Jesse loves connecting and hearing from his listeners:
Like Him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Monday Apr 30, 2018
Monday Apr 30, 2018
Billy Gene Shaw is known as the Facebook marketing guy, having founded the advertising agency that is Billy Gene Is Marketing Inc. Owning and living the word itself, he has risen through the ranks by being a little bit crazy, ultimately making it his mission to disrupt the educational system and offer the kind of teaching people deserve and will get them the skills they need in order to grow their business.
“Sell or be sold.” - Billy Gene Shaw
Billy Gene Shaw - I Am Marketing
Billy started off like anyone else, trying to kick his company off the ground (while staying in his mom’s). When a brand name did occur to him, it wasn’t some genius moment. It took realizing the up-and-coming director Tyler Perry’s strategy and adopting it to his own.
“Nobody can take my name and take it away from marketing. It is what it is.” - Billy Gene Shaw
With what he does tagged to his name, he was able to create waves in the marketing world. His outrageous videos of movie parodies, ingeniously titled, “The Lone Wolf of Advertising”, “00GENEIUS”, and “The Greatest Adsman” are certified attention-grabbers, setting in stone his most prized ability as a marketer and salesman. He’s not different from everybody else but honest and real, which translates into his work.
The Trifecta for Success
In order to make a name in marketing, he stuck to his three-step scheme: Entertain, Educate, and Execute. He has long acknowledged the need to get attention in order to sell a business. His silly videos tickle his prospective clients, whose curiosity then grows to a height that compels them to learn more about him and what he does.
“I know as a marketer who’s selling people on the idea of using advertisements to grow their business, I need to do the same thing for myself.” - Billy Gene Shaw
And so his agency evolved, taking on the mission to educate people how to build their own business. His school, G.E.N.E.I.U.S., has helped entrepreneurs beat even the brightest of minds through investing on and honing their skills.
Final Four
1. What have you done to stand out in business and in life?
“Own video. When people think of Billy Gene Is Marketing, they always go to some entertainment video. They know a lot about me. I’m transparent. I hold nothing back.”
2. What advice would you give someone to stand out in business and in life?
“Get the skills. Period. That’s all that matters.”
3. What’s the best advice you’ve received?
“Make it happen.”
4. How do you want to be remembered?
“Giving all types of people, of all different races, of all different incomes the ability to live life on their terms.”
To hear how Billy Gene Shaw got people talking, took on the challenge of disrupting the educational system, and turned Facebook ads into a business, download and listen to the show!
Learn from Billy Gene Shaw:
Billy Gene Is Marketing on YouTube
Billy Gene Is Marketing on Facebook
Jesse loves connecting and hearing from his listeners:
Like Him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Monday Apr 23, 2018
Monday Apr 23, 2018
Tom Rubens has founded, bought, sold, and managed businesses in industries as diverse as a commodity trading company, a real estate brokerage, investment groups, and minor league baseball and basketball franchises. His four decades in business have taught him the painful yet profitable lesson that you have to look beyond the balance sheet and address the big problems that drag down organizations including the health of those running it.
His book, Lifeness, is an Amazon #1 Bestseller and the foundation of building a bridge to a more harmonious life.
Tom Rubens - The Minor Leagues
Tom, like Jesse, has owned minor league baseball teams. He got started in the mid 80's when he woke up one day and decided he wanted to own a minor league basketball team. At the time, Tom had lost almost everything he had and it didn't seem particularly realistic but he made it his goal but he knew there was a team for sale in Rockford IL, in the CBA. Tom didn't even know what that stood for.
"I am not afraid of failing. I am much more afraid of not trying." - Tom Rubens
He was living in Chicago, earning his living as a commodities trader. It's a great business but a roller coaster one. Tom knew you had to get out on a high and instead he got out in a low. Not only did it wipe him out financially, it wiped him out emotionally.
Building a Winning Team
Tom left that business basically broke and didn't know what to do with himself. A year later he called information, at the time you actually talked to a human, there was no Google, and the operator gave him the number for the Rockford, IL minor league basketball team, the Lightning.
"The [business] tool I use the most is listening." - Tom Rubens
The CBA commissioner actually answered the phone! They discussed the team and Tom's interest in purchasing it. He found someone that owned an expansion franchise. with $25,000 in his pocket, he was a bit short of the $375,000 price tag.
At the end of August, Tom had negotiated a down-payment of $25,000 with the balance to be paid by the end of April. tom managed to put together a group of investors and it turned out to be so successful, he continued with the business model.
Final Four
1. What have you done to stand out in business and in life?
"I have always had the confidence that even if I screw up, I could work my way out of it."
2. What's the best advice you would give to someone to stand out in business and in life?
"Do something you love. Make sure whatever you do in life, make sure you love it. "
3. What's the best advice you've received?
"Look at life like tomorrow is going to be a great day, every day."
4. How do you want to be remembered in business and in life?
"I was totally clean and clear in all of my relationships."
To hear about wrestling, minor league baseball, download and listen to the episode!
Connect with Tom Rubens:
Jesse loves connecting and hearing from his listeners:
Like Him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Monday Apr 16, 2018
Monday Apr 16, 2018
John Ruhlin - Creating Advocates
Discovering the Power of Gifts
Target the Whole Team
Final Four
Connect with John Ruhlin:
Jesse loves connecting and hearing from his listeners:
Monday Apr 09, 2018
Monday Apr 09, 2018
Today’s guest is Neen James, the first ever Aussie on the show! She rides a Harley, has a ton of sass, an accomplished speaker and author of 8 books including the latest, “Attention Pays”. Neen is an expert on attention how and leaders can profit by paying attention to what matters in business and life.
“Pay attention to people and listen with your eyes. Make them feel like they are the most important person that you have ever been with in that moment” - Neen James
Neen James - A Shared Passion
Neen and Jesse have a passion for marketing strategies. For Neen, it’s about paying attention and doing things just a bit differently. If you can grab the attention of others, by default, it ends up coming back to you. For Neen, it’s all about giving first.
“I’m obsessed with getting the world to pay attention.” - Neen James
Marketing with Peanut Butter and Jelly
When Neen first arrived in the states from Australia, she had no clients and no money. One of the first things she did was send a jar of peanut butter and jelly to one of the most senior executives at Comcast Cable in their Philadelphia office and she ended up getting the business!
It took a bit of stealth research. Neen connected with the HR developed and volunteered to speak for City Year, it’s like Peace Corps for kids. Her job was to teach them how to market themselves after school and in college.
Neen started asking questions like who is in charge of Comcast’s learning and development and what is his favorite thing to eat is. Neen bought a jar, sent it to his address in the building with a note asking for a lunch meeting to eat peanut butter and jelly. Ten years later and they are still a client. All from a jar of peanut butter and jelly!
Final Four
1. What have you done differently in your life to stand out?
“Pay attention to people and listen with your eyes. Make them feel like they are the most important person that you have ever been with, in that moment.”
2. What advice would you give someone to stand out in business and in life?
“Be themselves and be the best version of you. Everything about you that is amazing, be that best version of you. ”
3. The best advice you have ever received?
“I was told I needed voice coaching if I wanted to speak. But her mentor said just be you. Keep your voice it is unique to you.”
4. How do you want to be remembered?
“As someone who made everyone feel as if they are the most important in that moment when we met.”
To hear how attention can pay for you personally and in your business, download and listen to the show!
Connect with Neen James:
Jesse loves connecting and hearing from his listeners:
Like him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Monday Apr 02, 2018
Monday Apr 02, 2018
For over a decade, Joey Coleman has helped organizations retain their best customers and turn them into raving fans through his entertaining and actionable keynotes, workshops, and consulting projects. As a recognized expert in customer experience design and an award-winning speaker at national and international conferences, Joey specializes in creating unique, attention- grabbing customer experiences. He works with companies ranging from small start-ups, to mid-size businesses, to large Fortune 500s.
Joey’s First 100 Days® methodology helps fuel successful customer experience endeavors at companies and organizations around the world. It’s a system designed to dramatically increase your customer retention and, as a result, your bottom line.
Joey Coleman - Connecting with the Right Customers?
As a consumer, one of the first things Joey and most people look at when they goes to a website is price. How much is this going to cost? Guess what, if it’s out of your budget, it’s out of your budget. That’s ok, you have two choices, go find more money or go find someone else.
“What you get is what you see. There’s no secrets it’s all out there. The good the bad and the ugly and everything in between.” - Joey Coleman on speaking
Joey put on his website, this is what it costs to hire me to speak. He realized it might be out of some people’s budget. As much as he would like to connect with everyone, if someone is not going to be a good fit for his business, he doesn't want to waste his time or their time.
“If you really want to succeed, you have to be creating personal and emotional connections with your customers.” - Joey Coleman
An Aha Moment Born from Joey’s Undergrad Studies
Joey Coleman was running an ad agency and he was helping a client drive clients to a new area of their business and as quickly as they were bringing them in the front door, they were running out the back. He could get the phones to ring and get the customers to come but the client could not retain them for longer than an initial engagement. He discovered this was a pervasive problem across all industries. Somewhere between 20-70% of customers would leave before they reached the 100 day anniversary.
During undergrad studies, Joey took a class called ‘government and international relations’ where they focused on the president. Today, everyone focuses on the first 100 days of presidency in determining what the next 4 years are going to look like. The same holds true for business.
“There is nothing that will give you a better insight into a the lifetime value of a customer than the first 100 days. - Joey Coleman
Final Four
- What have you done differently in your life to stand out?
“I’ve always been willing to do the next thing. I didn’t leave a job because I hated it, I left it because I found a job that I loved more.”
- What advice would you give someone starting out in business?
“Trust your gut. Human beings are good and decent people who know what the right choice is.”
- The best advice you have ever received?
“My wife reminds me regularly that I need to sleep more. It’s a lot easier to be creative when you’ve had a good night’s sleep.”
- How do you want to be remembered?
“As somebody who always tried their best even if it didn’t work out. Be a good person who tried his best.”
To hear stories of the customer after effect and Joey’s 8 phases of customer interaction and a new game with Jesse, download and listen to the show!
Joey's Links:
Book: Never Lose a Customer Again
Jesse loves connecting and hearing from his listeners:
Jesse Cole is a passionate and engaging business leader sharing other leaders’ messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Monday Mar 26, 2018
Monday Mar 26, 2018
Robb Holman is a life-long serial entrepreneur and the CEO of Holman International, a global leadership consultancy. He’s also the author of the best-selling book, Lead the Way. Today, Jesse and Robb talk leadership done differently.
“Light yourself on fire with passion and people will come from miles to watch you burn.” - Robb Holman
Robb Holman - What’s Firing Him Up?
Robb is a successful entrepreneur, speaker, coach, author and man of passion. His greatest passion is his family. Watching his wife and kids do what they love and being able to help and inspire them to do what they love, is what fires Robb up. The inspiration he gives to leaders is the same he gives to his family.
He doesn’t like to categorize his time. He doesn’t put on his work hat or his family hat. To Robb, that’s tiring and unhealthy and causes undue stress. He views his life as one wheel with many spokes. He is whoever he is wherever he goes. There’s an ease and expectancy to it. He’s free to be himself and feels liberating to Robb.
“Live a life of intentional gratitude.” - Robb Holman
Self-Discovery
Today so many people are into self-help they think if I could just be like this person or that person, I’d be a better me. Robb sees this as a fallacy and a huge waste of energy. Stop trying to make a better you or compare yourself to others. Robb challenges you to channel that energy into defining the seeds of greatness that are already in you. To Robb, this is what authenticity is really all about.
“We need to learn and be aware about the importance of going after the one.” - Robb Holman on focusing and being present
Final Four
- What have you done differently in your life to stand out?
“Live a passionate life. When you live a passionate life, you are going to catch other people on fire and allow them to live more passionate lives too.”
- What makes someone stand out in business or in life?
“Live a life of intentional gratitude. Have a positive attitude and outlook of yourself and others and of this world.”
- What’s the best advice you’ve received?
“You can only give when you got. Put yourself in a position to receive the good things in life the more of those powerful things you can give.”
- How do you want to be remembered?
“An individual who lived a life on purpose and helped others discover why they exist on the planet.”
To hear how Robb Holman breaks down his time and is able to start each day in control and on a positive note, download and listen to the show!
Robb's Links:
Jesse loves connecting and hearing from his listeners:
Jesse Cole is a passionate and engaging business leader sharing other leaders’ messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!
Monday Mar 19, 2018
Monday Mar 19, 2018
Erik Seversen is a successful entrepreneur who's learned how to be successful through his life-long adventures. He’s ridden a motorcycle across the US, been to over 80 different countries, climbed mountains and lived with a remote tribe in the Amazon. He’s now the founder of Innovative Educational Services Group, a language entrepreneurial coaching service. He shares his stories through his writing and speaking. His new book, ‘Ordinary to Extraordinary’ comes out in July 2018.
“You’re defined by your own actions.” - Erik Seversen
Erik Seversen - Current Excitement
Erik was recently hired by a client to help him with one interview, he wound up getting the job, liked his few sessions with Erik and now Erik coaches him once per week! What’s exciting to Erik is the fact he's an intelligent guy, English is his second language and he's working in IT here in the States. Erik thinks he can take him to a whole new level with a few new techniques. Just thinking about helping him has got Erik really excited right now.
“One of the biggest things that has happened in my life is having to overcome fear.” - Erik Seversen
Start Me Up
Erik’s adventures began by taking advantage of doors that were opened for him. His first opportunity came at 18 when he wanted to ride his bike from Tacoma, Washington to Santa Barbara, California. His parents let him go with a guy a little older than him and gave him two weeks to cover the distance.
"No matter how bad something seems, something good is going to come of it.” - Erik Seversen
His companion made it to the border of Oregon and California, unfortunately, he had to return home for military reserve duty. Erik continued the last 100 miles on his own. He discovered that being alone, meeting new people and being afraid at times turned out to be a really great feeling. There was so much more than was in his backyard and he wanted more. This began his taste for adventure and he’s not done yet.
Final Four
- What have you done differently in your life to stand out?
“Wearing the red pants of course and John Berger’s book, ‘The Ways of Seeing’. Any single thing I look at I try and look at from multiple perspectives.”
- What makes someone stand out in business or in life?
“Passion and focus. You have to be passionate but don’t get distracted chasing coins.”
- What’s the best advice you’ve received?
“Take time to think and don’t let negativity affect you.”
- How do you want to be remembered?
“Someone who is genuine and believes what he does and pushing boundaries.”
To hear how Erik Seversen hitchhikes from London to Zaire survives a gun in his mouth and more adventure, download and listen to the show!
Chris's Links:
Erik Seversen
Book: The Power of Meaning: Crafting a Life That Matters
Book: the Ways of Seeing
Jesse loves connecting and hearing from his listeners:
Like him on Facebook
Find Your Yellow Tux
Book - Find Your Yellow Tux
Jesse Cole is a passionate and engaging business leader sharing other leaders messages, tips and fresh ideas on Business Done Differently. Subscribe to hear more front runners doing it differently and remember to leave him a rating and review on iTunes.
Thanks to Podcast Pilot for the editing, show notes and publication. They take care of it all!